Seo Expert

Key Functional Areas Responsibility

Create Step by Step company procedures for all client work processes implemented.

Perform keyword research in coordination with client business objectives to optimize existing content and uncover new opportunities

Identify the least expensive but most powerful and profitable keywords for client sites.

Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages

Review and analyse client sites for areas that need to improved, deleted, or revised.

Create advanced SEO strategies and Prepare detailed strategy reports.

Provide recommendations and execute strategies for content development in coordination with SEO goals general and keyword specific

Administer search engine programs (XML sitemaps and webmaster tools) for purposes of diagnostic reporting on client projects.

Help to create and support marketing content to socialize and use for social media purposes (e.g. customer videos briefs, customer case studies, blog posts, posts from analysts and customers)

Implement link building campaigns in coordination with client SEO goals

Implement Private Blog Network link building strategies

Keep abreast of white hat and black hat tactics so as not to violate search engine guidelines.

Assist in development and execution of communication/content strategies via social communities in coordination with SEO goals

Keep pace with SEO, search engine, social media and internet marketing industry trends and developments

Research and administer social media tools in support of clients social media strategy

Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance client goals

Monitor and evaluate search results and search performance across the major search channels

Communication to team and management on project development, timelines, and results

Work closely with the other team members to meet client goals

Strategise ways to improve and track site performance.

Consult with independent web designers to improve the navigation of a site to enhance its search engine ranking.

Compile and present SEO performance reports.

Professional Skills & Qualifications

5 years experience in Search Engine Optimization (SEO)

Experience in Search Engine Marketing (SEM) preferred

Proficiency in MS Excel, PowerPoint, and Word

Proficiency in basic WordPress programming and site development

Google Analytics Certified preferred, or a High Level Experience with website analysis using a variety of analytics tools including setting up and using Google Analytics.

Experience working with popular keyword tools (Google, WordTracker, Keyword Discovery, etc)

Experience working with popular website analysis tools (Majestic, Ahrefs, Moz, SEMrush etc.)

Experience working with other SEO software tools (SEnuke, IFTTT, Copyscape)

Experience working with and configuring SEO plugins (YOAST, All in ONE SEO)

Experience and Knowledge of setting up and implementing Private Blog Network strategies (PBNs) and avoiding footprints.

Capability Task

Candidates will need to demonstrate their capability and experience by developing an initial 6-month LOCAL client SEO Plan.