Email Marketing Specialist

Applicant must be swift and accurate as time is crucial. Review and identify problems our SPF, DKIM, and DMARC set up and apply correct implementation and or configuration as needed on our various platforms.

*Familiarity with Power MTA is a plus

General Responsibilities Include (but not limited to):

Apply your expertise with MailWizz, Send Grid, Mail Gun, and Amazon SES etc.

Implement the latest strategies and best practices.

Create email marketing campaigns to promote products/services.

Ensure that the message is delivered properly to prospects.

Ensure messages are sent in proper form and template.

Proofread emails for clarity, grammar, and spelling.

Develop a personalization strategy.

Include specific graphics, incentives, and detailed descriptions.

Send messages to those who have opted in for messages.

Ensure messages are mobile-friendly.

Create a database of emails for lead generation.

Follow up on interested respondents.

Purge non-deliverable email addresses and opt-outs.

Track and analyze direct and interactive marketing campaigns.

Use statistical analysis and reports to create campaigns.

Monitor and maintenance, integrity, and security of several databases.

Develop and code the list segmentation for all email marketing campaigns.

Review and identify problems our SPF, DKIM, & DMARC set up and apply correct. implementation and or configuration as needed on our various platforms.

Attend scheduled team meetings.