Seo Specialist

About the role:

Day-to-day reporting on projects and overall SEO success

Perform keyword research in coordination with business objectives to optimize existing content and uncover new opportunities

Provide SEO audits (onsite), analysis and recommendations in coordination with elements and structure of websites and web pages

Work with onsite SEO tasks such as: site structure, 301 redirects, fixing broken links, editing/changing title tags, meta descriptions and other HTML changes.

Provide recommendations and execute strategies for content development in coordination with the SEO teams goals - general and keyword specific

Help to create and support the marketing content team to socialize and use content for social media purposes (e.g. promotions, customer engagement, customer case studies, blog posts and micro sites) to help develop the overall SEO strategy

Implement link building campaigns in coordination with the SEO team's goals. This includes outreaching o other websites/blogs to discuss back link opportunities, building links on directories and related sites

Assist in development and execution of communication/content strategies via social communities in coordination with SEO goals and back link creation

Keep pace with SEO, search engine, social media and internet marketing industry trends and developments

Research and utilize SEM/SEO tools to support the overall SEO and social media team's strategy