Marketing Manager

Develop pricing strategies, balancing firm objectives and customer satisfaction.

Identify, develop and evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics and cost and markup factors.

Formulate, direct and coordinate marketing activities and policies to promote products, working with advertising and promotion managers.

Direct the hiring, training and performance evaluations of marketing and sales staff and oversee their daily activities.

Negotiate contracts with vendors and distributors to manage product distribution, establishing distribution networks and developing distribution strategies.

Coordinate and participate in promotional activities, working with developers, advertisers, and production managers to market products.

Use sales forecasting and strategic planning to ensure the sale and profitability of products, analyzing business developments and monitoring market trends.

Conduct economic and commercial surveys, initiate market research studies and analyze their findings.