Event Marketing Executive - Website (mandarin Speaking)

Responsibilities includes:

Devising strategies to drive traffic to website/App and encourage downloads of APPs via various channels and media.

Tracking mobile app metrics and making improvements to different channels.

Developing and managing digital marketing campaigns

Design, build and maintain our social media presence.

Overseeing the social media strategy for the company.

Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

Collaborate with agencies and other vendor partners.

Utilizing a range of techniques including paid search, SEO and PPC which is/are applicable.

Responsible for planning and budgetary control of all digital marketing

Evaluating customer research, market conditions and competitor data.

Review new technologies and keep the company at the forefront of developments in digital marketing.

To evaluate the effectiveness of channels for respective events by collecting and analyzing data of every channel

Responsible for the exhibition and visitor promotion, promotional materials, media bartersPR and marketing initiatives for assigned exhibitions and events

Assists the Marketing Manager with all other duties as assigned

Adheres to all company procedures, values and policies

Skills & requirements:

College graduate, at least 3-5 years of experience with integrated marketing, digital marketing, advertising, business, mass communication and /or related disciplines

Relevant B2B marketing experience preferred

Proven planning and pays attention to detail

Proven experience in Mobile app digital marketing

Computer literate; preferably with database management skills

Experience in working with a start-up company is an advantage

Knowledgeable on both Microsoft Windows apps and other office equipment

Knowledgeable on application and website analytic tools ( e.g. Hasoffer, App flyers, Google Analytics, Net Insight, Omniture, Web trends)

Proven experience in managing PPC, SEO/SEM, marketing database, email, social media, and/or display advertising campaigns.

Proven experience in in SNS marketing including but not limited to Facebook, Twitter, and Instagram.

Working knowledge of ad serving tools (e.g., DART, Atlas) is an advantage.

Experience in setting up and optimizing Google AdWords campaigns.

Must be a team player and able to work independently while providing leadership support to the team.

Able to work under pressure, attention to details and self-driven

Have excellent oral, written communication skills, project management and interpersonal skills

Fluent in English and Mandarin (Written and Verbal) is required

Willing to travel